Blue Star Infotech Launches Mobile Solns For Travel Industry

Blue Star Infotech, a provider of travel distribution solutions, has announced the availability of a suite of Mobile Enablement Solution frameworks for the travel & hospitality industry.

Suresh Iyer, Vice President-Marketing, Blue Star Infotech, said, "Travel & hospitality players are constantly innovating and finding new ways of providing superlative customer experiences – both at the sales side as well as the fulfillment side. The proliferation of smartphones has created a platform that can be easily leveraged for both purposes. BSI’s framework enables travel companies to rapidly enable the mobile channel."

With a focus on providing smart distribution solutions to the travel & hospitality industry, Blue Star Infotech leverages a number of solution accelerators to meet emerging and future demands of the travel industry. One such accelerator, the Mobile Enablement Solution Framework, allows travel companies to quickly deploy applications on the mobile platform. The framework encapsulates application workflows, navigation control and multiple re-usable components. The framework also contains an extensive set of layout templates adhering to usability standards and guidelines stipulated by leading mobile platforms, which helps in developing rich user interfaces.

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The framework is flexible and scalable enough to support multiple industry standard protocols for consuming Web services like SOAP, REST, JSON and extensible for supporting other protocols. The framework can easily integrate with the travel enterprise back-end systems like PMS, GDS, CMS and mapping services like Google Maps.

To realise the full potential of this framework, Blue Star Infotech has also developed a methodology, which assists accelerated development and deployment of mobile applications around this framework. The framework and associated methodology provides savings of over 30 percent in deployment costs as per company claims.