Bharti Airtel To Enable Elbee Express Field Force Automation

Airtel Enterprise Services, a strategic business unit of Bharti Airtel has been awarded a sales force automation contract by Elbee Express, a logistics company. As part of this project, Airtel is setting-up a customised end-to-end sales force automation solution for the pick-up and delivery process of Elbee Express.

Currently, field staff from Elbee Express delivers consignments for which the POD (Proof of Delivery) is hand written and the delivery data is entered at its back office and uploaded on to the Elbee Portal on the web. With the new Airtel solution, Elbee would be able to directly enter the delivery information on the device at the time of delivery and transmit this information over the Airtel countrywide network using GPRS to a central server. From here it will be immediately transferred to the Elbee Portal, thus making it real time information. Similarly, at the time of pick-up, the field-staff will be able to capture the consignment details and transmit this through Airtel's countrywide GPRS network to a central server, from where it will forecast and pre-alert Elbee's branches.

"A major reason for choosing Airtel was the minimum investment we would need to make for deploying the solution. Airtel will meet all the requirements needed for the solution, thereby enabling us to focus on our core business,” stated Shirish Gariba, chief information officer, Elbee Express.

This three-year agreement is expected to cater to over 400 users at the onset and is expected to grow nearly five-folds by the end of the agreement period.

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