Akamai Enables Travelguru To Optimise Site Performance

Akamai Technologies India is helping Travelguru to accelerate the site performance of its mission-critical travel website. Post the implementation of Akamai’s Dynamic Site Accelerator, Travelguru has experienced a significant improvement in site performance of over 200 percent, which has positively influenced its conversion rates and revenue.

Travelguru offers users access to more than 4,000 hotels in India and more than 72,000 hotels worldwide. It is crucial for Travelguru to have an infrastructure that can scale to support the increasing user demand for a high performance search application engine and a fast, reliable e-commerce experience. Leveraging Akamai's Dynamic Site Accelerator services, Travelguru can enjoy improved performance, scalability, and availability for a large number of visitors without weighing down its website's infrastructure.

"At Travelguru, we have always strived to provide a differentiated suite of services for our customers. With Akamai, we are able to drastically improve our conversion rates and revenue by accelerating the speed and performance of our site, and users keep coming back when searching for their travels," said Ankur Agrawal, vice president, technology at Travelguru. "Akamai provides us with a complete e-business solution that addresses our requirements for significant performance improvement of critical Web, search and e-commerce applications. Leveraging Akamai's Dynamic Site Accelerator, we have offloaded more than 75 percent of our traffic to the Akamai platform."

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Prior to using Akamai, performance reports showed that Travelguru’s website page load times were affected during peak shopping periods. After going live with Akamai, Travelguru’s website page load times were improved by more than 200 percent.

"Travelguru has always provided Indian customers with a wealth of online options for arranging travel accommodations, and consumers have come to expect the best experience while searching and shopping on their portal," said Narasimha Rao – country manager – Sales, Akamai India. "From increasing look-to-book ratios to online revenues, Akamai has a complete suite of solutions that help travel companies fulfill their needs, ensuring reservation sites are always available to customers."