Why Vodafone's new TVC makes video sharing worthwhile

Vodafone has just released the next TVC in its 'Made for...' series that had launched in August 2013. Following the 'First Love', 'Mom', 'Made for young' and 'Made for sharing', the latest ad spot showcases Vodafone's video streaming capabilities.

"The commercial is inspired from the fact that 'How-to' videos are some of the most popular videos on YouTube today. People across age groups are accessing them to learn a variety of things from languages, to household chores, to gadget repairs and much more. This is what we wanted to showcase through our TV spot," mentioned the company statement.

In the commercial, a young man is shown learning Japanese by streaming video lessons on to his phone. He is then seen rehearsing Japanese phrases at home, in a cab, while walking on the street and at a restaurant. At the restaurant, a girl walks by and bows to greet the boy. The boy tries to do the same, while clumsily bumping into the table. It's finally seen that he has been streaming videos from the internet to learn Japanese and impress a Japanese girl he is meeting for a dinner date.

Credits:

Client: Vodafone India

Agency: Ogilvy & Mather (Mumbai)