Tata Sky reaches new heights with its latest TVC

Tata Sky has launched its latest ad campaign 'Phone Ghumao, Tata Sky lagao' specifying its accessibility across the country. The film was conceptualised by Ogilvy & Mather and will run for four weeks.

The ad spot opens with two girls living in Ladakh, running in search of network range on their mobile phone. One of the girls tells the other to stop wasting time as no one will come to their remote location.

Nevertheless, the girl persists and is seen making a call to the Tata Sky Helpline number. She informs the call center executive that she lives in a 'kuccha' hut in Ladakh and asks him if he could provide Tata Sky service at her house. He informs her that, 'Madam aapka phone lag gaya, toh samajho connection bhi lag gaya' (Madam as long as your call reaches us, be assured that our connection will also reach you). The voice over then explains, 'Aap India ke kisi bhi kon mein ho,bas phone ghumao, Tata Sky lagao'. (Which ever corner of the India you may be, get Tata Sky installed with just a phone call).

Vikram Mehra, CCO, Tata Sky, explained, "Tata Sky has always focused at providing consumers with convenience and ease of access and has hence invested in developing its sales and service network covering even the smallest towns across the country. As a result of this, consumers located in some of the most remote locations can now install a Tata Sky connection at their homes through a simple call to the Tata Sky Helpline."

Credits:

Client: Tata Sky

Creative Agency: Ogilvy & Mather