Prism Cement appoints Soho Square as brand custodian

Soho Square Mumbai is on a spree. After having bagged Baja Electricals' media duties recently, the agency has now been appointed as brand custodian by Prism Cement Limited, a Rajan Raheja Group company, for its cement division.

Making the announcement, S Ramnath, Executive Director, Prism Cement, said, "We considered a few agencies before zeroing on Soho Square, Mumbai. Besides, the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H&R Johnson (India) Division."

[caption id="attachment_1227723" align="alignleft" width="380"] Samrat Bedi, Head, Soho Square, Mumbai[/caption]

Samrat Bedi, Head, Soho Square, Mumbai, said, "This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."

[caption id="attachment_1227727" align="alignleft" width="380"] Mohit Ahuja, Senior Vice President, Soho Square, Mumbai[/caption]

Mohit Ahuja, Senior Vice President, Soho Square, Mumbai, added, "Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite's Dr. Fixit Raincoat and H&R Johnson's floorings, bathrooms and kitchens."

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