MWG forms Creative Central with Pradyumna Chauhan as ECD

FP Staff|Dec 21, 2014, 04:23:52 IST

McCann Worldgroup, India has announced the formation of Creative Central, an effort directed towards creating insightful creative work for clients.

Pradyumna Chauhan has been brought on board as the Executive Creative Director. His last assignment was with Ogilvy Mumbai as Group Creative Director.

[caption id="attachment_992701" align="alignleft" width="380"] Praduymna Chauhan[/caption]

McCann Creative Central will bolster creative output by working closely with the strategic planning function to create solutions for MWG clients.

Creative Central will also leverage the knowledge base generated at Truth Central (A McCann insight arm) and play a role in converting insights across brands in India.

Prasoon Joshi, Chairman, CEO and Chief Creative Officer of McCann Worldgroup India and South Asia welcomed Pradyumna Chauhan and said, "With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future we will find more people with a similar skill set and approach to strengthen McCann Creative Central."

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MWG forms Creative Central with Pradyumna Chauhan as ECD

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