MTS launches new TVC for the 'Internet Generation'

MTS, a part of telecom service provider Sistema Shyam TeleServices Limited (SSTL), launched a new TV commercial titled 'The Internet Generation'. The ad spot has been conceptualised by Creativeland Asia.

The campaign is targeted at young smart phone users and intenders who see technology as their oxygen.

The TVC opens with a young man making a statement- "It's all about me". He goes on to talk about the various reasons he's online, like networking with friends and friends of friends, updating himself with information about people and facts and how time is spent searching on the web. The voiceover concludes, "For all the world wide web is a stage. And, this is my show. Introducing Canvas Blaze, preloaded with MTS Blaze internet. It's a smartass phone for the Internet Generation."

Sajan Raj Kurup, Founder and Creative Chairman- Creativeland Asia, said, "The film is an eclectic character-sketch of an emerging behaviour code we call the 'Internet Generation'. The film is a first step towards establishing MTS as the network designed for a whole generation that uses a phone as everything but just a phone."

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Leonid Musatov, Chief Marketing and Sales Officer - MTS India, said, "We at MTS believe in constantly engaging our customers with exciting products and services. The launch of Canvas Blaze is supported by an integrated communication campaign including TVCs, print, social and other below-the-line activities. The campaign is conceptualised by MTS' creative agency, Creativeland Asia."