LG introduces new brand identity for global audience

LG Electronics (LG) today unveiled a new brand identity strategy revolving around the theme, "It's All Possible." The communications and branding strategy is also an acknowledgement of the many changes in technology and consumer behavior that have taken place in recent years. The new theme will convey LG's consumer focused goals to inspire and empower.

[caption id="attachment_1003139" align="alignleft" width="380"] Screenshot of LG's new brand identity- It's All Possible.[/caption]

Based on the company's management principles, the new brand identity and communications theme has been developed to consolidate LG's brand affinity - which has become increasingly important in today's highly competitive global marketplace.

The communication theme will be positioned as a singular global voice to offer a consistent brand experience across all customer touch points including TV, print, outdoor and digital media. Today, the new theme will make its debut via a video displayed on LG's electronic billboard in New York's Times Square, and at its website.

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"Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer," said Ki-wan Kim, executive vice president and global marketing officer of LG Electronics. "In order to create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. 'It's All Possible' will serve to reinforce our strong reputation as a people-centric company that can make customers smile."

"We at LG are committed to develop innovative products that empower consumers and fulfill their aspirations. We will also be designing our new marketing communications around the 'It's All Possible' theme. We are confident that this will deliver a unified and captivating message to consumers that LG's products perfectly fit their lives," said Mr. Soon Kwon, MD-LG Electronics India.