Draftfcb+Ulka celebrates 'boyhood' with Hero Maestro

Hero MotoCorp Ltd has released a new commercial for its Hero Maestro scooter, titled, 'Such a boy thing'. Conceptualised by Draftfcb+Ulka and produced by The Big Picture Company, the commercial stars Bollywood actor and brand ambassador, Ranbir Kapoor.

[caption id="attachment_1166131" align="alignleft" width="380"] Hero MotoCorp Ltd has released a new commercial for its Hero Maestro scooter, titled, 'Such a boy thing'.[/caption]

The TVC features Kapoor picking up his upset girlfriend on the Hero Maestro scooter. She tells him that she isn't comfortable and he cheekily replies back saying that the seats are extremely comfortable. She then asks him how long this is going to go on for (his immaturity) and he responds back saying that it will go on for a long time, referring to the scooter's mileage. She then asks him to be serious and he responds by asking her to marry him. She again asks him if he's serious and he nods in assent before ceding that he isn't. She then smiles at his antics and the both of them head to an event they're attending. The ad film signs off saying, 'Maestro. Such a boy thing'.

Sanjay Sharma, Group Creative Director, Draftfcb+Ulka Delhi, said, "We wanted to bring out the 'boyish' attitude which Maestro stands for in a way that is relevant to the contemporary society. It's a new dimension - a light hearted take on the way future is dear to the girls and present to the boys."

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Sanjay Tandon, COO, Draftfcb+Ulka Delhi, said, "Maestro is a brand built around boyish idiosyncrasies. To further reinforce the positioning success of the brand, Ranbir exudes his boyish charm through a typical "men are from mars. women are from venus" storyline."

Sharad Mathur, Vice President, Draftfcb+Ulka, Delhi, said, "The aim was to play up the 'boyish' attitude through the product as well as in a setting which most of the youngsters can easily relate to. Ranbir effortlessly exudes a playful boyish charm which along with the music and setting brings out Maestro's attitude and its celebration of boyhood."

The TV campaign is supported by print, outdoor and digital legs.

Credits:

Client: Hero MotoCorp

Agency: Draftfcb+Ulka

National Creative Director: KS Chakravarthy

Creative Team: Sanjay Sharma, Bharat Sharma, Abhijeet Ray

Account Management: Sanjay Tandon, Sharad Mathur, Akshay Sharma, Swati Singh, Nishant Jayaswal

Films: Alpa Jobalia, Stanley Christian, Sukirth Rao

Production House: The Big Picture Company

Director: Sabal Shekhawat

Producer: Rakesh Dubey