Dell inspires youth with the power to do 'Kutch bhi'

Dell India kicks off the new 'Celebrate Dell Se' campaign for the festive season with the 'Hint a Gift' TV commercial for its Inspiron notebook series. Conceptualised by Grey Worldwide, the TVC inspires the youth to 'Do Kuch Bhi' to get a Dell Inspiron and promotes its latest range of touchscreen laptops as the machine to fulfil the creative aspirations of the youth.

[caption id="attachment_1157735" align="alignleft" width="380"] The 'Gift a Hint' TVC sets out to capture the imagination of the youth of today.[/caption]

The TVC captures how a son gives multiple hints to his father about wanting a new laptop for Diwali. In the film, the father is being congratulated by friends and colleagues on gifting his son a Dell laptop. The confused dad finally gets the hint when he catches up with his son, who tells him that he still has time till the next day to buy him the laptop.

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"When we looked at Dell's core TG - the youth, and their changing dynamics, we had our task cut out. Today's youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign - "This Festive season, do kuch bhi to get a Dell Inspiron", saidRam Jayaraman, Group Creative Director, Grey Bangalore.

Ritu Gupta, Director, Marketing, Dell India, said,"Inspiring customers by providing them with technology that gives them "the power to do more" has always been one of Dell's biggest goals. Building an emotional connection between our customers and technology is integral to Dell's branding strategy. In line with our on-going Achievement "I can do kuch bhi" campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops."

Credits:

Company:Dell India

Dell Team:

Ravi Bharadwaj, Executive Director, Marketing, Dell India

P. Krishnakumar, Executive Director & GM, Consumer and Small Business, Dell India

Ritu Gupta, Director, Marketing, Consumer and Small Business, Dell India

Hariprasad Shetty, Marcom Manager, Consumer and Small Business, Dell India

Agency Team:

Grey Worldwide ; Bangalore

Creative: Ram Jayaraman, Sham Ramachandran, George Sebastian

Account Management: Amarendra Singh, Aniket Sharma, Pooja Selvaraj