DDB Mudra ropes in Arun Sharma as head of planning

DDB Mudra has appointed Arun Sharma as head of planning at its Delhi office. Sharma will report to Aditya Kanthy, senior VP, DDB Mudra.
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Sharma comes with over 14 years of experience and joins the agency from Contract Advertising.[/caption]
Sharma comes with over 14 years of experience and joins the agency from Contract Advertising where he was VP, strategic planning.
On joining DDB Mudra, Sharma said, "DDB Mudra has a well known culture of planning and it's an opportunity for me topartner Vandana and Aditya inimplementing the bold planning vision for the agency."
Vandana Das, President, DDB Mudra Group, Delhi, said, "I welcome Arun to the DDB Mudra Group family. He has vast experience across categories and I'm sure with his experience, he would be able to add value to all our current businesses and also towards our new business initiatives."
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Aditya Kanthy, senior VP, Planning, DDB Mudra[/caption]
Adding to this, Aditya Kanthy, senior VP, Planning, DDB Mudra, said, "Arun is bright, ambitious and full of energy -just the kind of person we were looking for to lead our terrific young planners in Delhi. His experience is a good match for our client profile. He should have no trouble easing into our culture. I'm sure he'll enjoy it."
Sharma has worked with Lowe, Saatchi & Saatchi, Rediffusion Y&R and ABN Amro Bank in the past.

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