Brands score a goal with Barclays Premier League
MS Dhoni is padding up for a new innings - on the couch.
He's going to be spending quite some time on it watching the 2013 season of the Barclays English Premier League. He's been roped in by the league's broadcaster Star Sports to promote EPL - proving how serious the network about maximizing reach for this game in the country.
Equally committed are marketers ranging from Airtel to Carlsberg, Nike and Standard Chartered who want their slice of the football pie.
But why are brands in India investing in a league played in far-away England? Sannuta Raghu and Pulasta Dhar report on the slow and steady rise of football, and the EPL.
If there is one place Pulasta Dhar wanted to live, it would be next to the microphone. He writes about, plays and breathes football. With stints at BBC, Hallam FM, iSport, Radio Mirchi, The Post and having seen the World Cup in South Africa, the Manchester United fan and coffee addict is a Mass Media graduate and has completed his MA in Broadcast Journalism from the University of Sheffield."
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