Alto shortens the distance between you and your loved ones in its latest TVC

FP Staff|Dec 21, 2014, 04:33:28 IST

Maruti Suzuki released a new commercial for its hatchback, the Alto 800. The TVC is conceptualised by Lowe Lintas, directed by Anupam Mishra and produced by Crazy Few Films.

The story is about a newlywed couple who have just finished putting diyas outside their home during the festival. One diya is left and the girl takes a chance of telling her husband that she would want to put the last diya at her parent's house. The husband, a bit amused and knowing fully that the distance to his in-laws is a lot, accepts the challenge. He makes sure that his wife doesn't miss her parents during the festival. The film has a happy ending as the girl gets to put the last diya at her parent's house, and gets to meet her mother.

The film's music is penned by Gulzar, sung by Shilpa Rao and composed by Rajat Dholokia.

The commercial signs off by saying "Agar khusiyaan baatney se badhti hain, toh rukna kyon? (If happiness increases by sharing it, then why stop?)

Credits:

Creative : Amer Jaleel, Shriram Iyer, Varun Goswami, Joy Sen Gupta, Kavita Kamath, Kshitij Chandel, Sahil Mehta

Business :Naveen Gaur, Syed Amjad Ali, Jaten Jais, Kunal Sharma

Planning :Anurag Prasad, Ketaki Chand

Client : Manohar Bhat, Himanshu Dahiya, Tushar Agarwal, Aditi Upadhyay

Production: Crazy Few Films

Director :Anupam Mishra

IEA predicts major oil surplus in 2027 as Hormuz reopening sparks supply rebound

After the world’s biggest oil disruption triggered by the Iran war, the International Energy Agency expects global crude supplies to recover sharply, with output growth far outpacing demand and creating a potential 5 million barrels per day surplus in 2027.

2 min read

CNN-News18 Launches #CNNNews18OneLess, Inspiring India to Turn Small Actions into Big Environmental Impact

CNN-News18 launches World Environment Day campaign CNNNews18OneLess, urging simple daily actions to cut environmental impact, with special shows and pledges from viewers and anchors

2 min read

Sensex crashes over 1,000 points; Nifty tumbles 359 points in late sell-off

Late-session sell-off rattles Dalal Street as investors rush to book profits ahead of the weekend; oil, metal and banking stocks lead losses while IT remains resilient.

2 min read

Hindware wins case against Google, Delhi HC fines tech giant Rs 30 lakh for trademark infringement

Court rules Google's keyword advertising model cannot monetise a rival's trademark; says invisible search triggers amount to trademark use under law

3 min read

Best Ways to Get Exposure to Gold in India?

For most Indians, gold is more than just an investment; it is tradition, security, and a long‑term store of value. Until recently, building gold holdings usually meant buying jewellery, coins, bars, or using products like digital gold, Gold ETFs, and gold savings schemes.

4 min read

Up Next

Alto shortens the distance between you and your loved ones in its latest TVC

Tags

IEA predicts major oil surplus in 2027 as Hormuz reopening sparks supply rebound

CNN-News18 Launches #CNNNews18OneLess, Inspiring India to Turn Small Actions into Big Environmental Impact

Sensex crashes over 1,000 points; Nifty tumbles 359 points in late sell-off

Hindware wins case against Google, Delhi HC fines tech giant Rs 30 lakh for trademark infringement

Best Ways to Get Exposure to Gold in India?