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Viral video: Microsoft says Internet Explorer sucks...less
Instead of avoiding all the negative publicity around Internet Explorer (like most big companies prefer to do), Microsoft's new aggressive ad campaign addresses the haters straight up.

Screengrab from the Internet Explorer ad[/caption]Although taken by surprise, the troll continues to insist that IE10 sucks, until he finds out that it also implements a new karaoke standard for the web, when he grudgingly admits that "Microsoft sucks.. less"The campaign is titled 'The browser you loved to hate' and ends with the tagline, "Progress. Comebacks come in many shapes and sizes". There is also an accompanying website.PC world says that the ad paints IE trolls as "mean spirited pathetic hate mongers clinging to an old stereotype of IE", while The Verge says, "The campaign shows that Microsoft "gets it" and is clearly aware of the feedback around Internet Explorer.In a post on the Microsoft Surface world site the company also makes a hat tip to India saying, "Winning over a bitter online troll isn’t easy, unless you are in India, where they can arrest you for your Facebook posts. However, Microsoft makes it sure to tap all its audience. even the bitter trolls – ““We are for everyone, even though everyone is different.”Thoughts on the ad campaign?First Published:Nov 30, 2012, 14:40:31 IST
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