Twitter has hired Todd Swidler as the Global Head of its live streaming division

Aiming to bet big in live video streaming, micro-blogging website Twitter has hired Todd Swidler as Global Head of Live Business. Swidler was earlier associated with Bloomberg as the Global Head of Video Distribution and Partnerships."Twitter is making a hard push into live video, but it's going to have to figure out a way to monetize that if it's going to figure out how to attract advertisers as a unique product compared to other video services like YouTube or Facebook," technology website techcrunch.com reported on Tuesday.Twitter began offering live video to its users last year through a deal with the NFL to stream part of its Thursday Night Football package. That deal has since ended, and the NFL has instead inked a streaming deal with Amazon, but Twitter has continued to add new live video partnerships."Excited to announce @toddswidler is joining Twitter as our new Global Head of Live Business. Welcome to the flock, Todd! #golive," Anthony Noto, COO, Twitter, said in a tweet. Earlier this month, Twitter partnered with US-based live-events company Live Nation to exclusively livestream video of concerts.In March, Twitter join hands with ESL and Dreamhack, two of the biggest organisations in the pro-gaming world, to live stream tournaments and other e-sports events.