Toshiba Charts Out an India-specific Game Plan

Being in the good books of its Indian consumers seems to be on the top of Toshiba’s priority list. What else could better explain the popular Japanese electronics brand’s India fixation? In a bid to expan, and enhance their market presence in one of their strong markets, Toshiba has designed a unique strategy for its business in the country.

Geared for India

Beginning with the capital, Toshiba will set up a swanky new R&D centre at its Gurgaon headquarters. This way, the company intends to make India the base for the development of products to be used here. India will soon have tailor-made products like LCD TVs being launched in the country. To make way for the additional bulk of products streaming in, the company plans to add 2,500 more stores to the existing 3,500 stores by the end of March next year.

According to reports on livemint.com, these moves by the company simply echo the current market trends. The laptop market in India is poised to grow at a rate of 20 percent annually, whereas the TV segment is all set for a major boost of 59 percent. Interestingly, Toshiba India Pvt. Ltd plans to integrate an equipped call centre for better customer support facilities for its range of products in its game plan.

Toshiba, however, when in India, will have to battle it out with Dell, HP and LG and Samsung, as statistically these brands have been ruling the laptop and TV segments.