Tata Sky selects Ericsson's AVP 4000 encoder to deliver 200 additional channels

Tata Sky has selected Ericsson's AVP 4000 compression platform to meet increasing demand for HD content. The encoding platform will allow Tata Sky to deliver an additional 150 standard definition channels, and 50 HD channels by the end of the year. The award winning platform integrates with existing legacy infrastructure to deliver superior quality encoding for IPTV, Cable, Satellite and Broadcast.“As India's entertainment sector evolves, there is a rapid proliferation of channels and the consumer is spoilt for choice. People are increasingly choosing to view content not only of high quality but also as per their personalised choices," said Yigs Riza, Chief Technology Officer, Tata Sky. "As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.""In today’s TV and media marketplace, it’s the consumer that is dictating the pace of change through their constantly rising expectations of how the modern TV experience should look and feel," said Giles Wilson, Head of Technology, TV & Media at Ericsson. "Consequently, the need for service providers to evolve and adapt has never been greater and Ericsson is laser focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market leading services that help our customers to achieve success through the delivery of more high quality content experiences to wider audiences"[caption id="attachment_334528" align="aligncenter" width="640"] Ericsson's first video chip. Image: Ericsson[/caption]The encoding platform supports all encoding formats, and more can be added if required. The modular architecture allows for hot swapping of encoder modules. The platform can be used to overcome constraints in the available bandwidth. The platform supports deployment of multi-screen services. The device is powered by Ericsson's programmable video chip.