Samsung aims to sell 380 mn mobiles in 2012

Barcelona: Electronics major Samsung today said it aims to sell 380 million mobile phones this year globally.

The company unveiled new devices like Galaxy Beam and Galaxy Note 10.1 at the Mobile World Congress here as it looks to compete strongly against the likes of Apple and Nokia in the fast-growing smartphone and tablet PC market.

Samsung President and Head of Mobile Communications Business J K Shin also said the company aims to double the sales of its smartphones.

Samsung has been aggressively launching smartphones globally, including in India, and expects the segment to be a key driver for the mobile division.

[caption id="attachment_229538" align="alignleft" width="380" caption="The company unveiled new devices like Galaxy Beam and Galaxy Note 10.1 at the Mobile World Congress here as it looks to compete strongly against the likes of Apple and Nokia in the fast-growing smartphone and tablet PC market.AFP"][/caption]

The company has seen immense success with growth mainly driven by strong sales of its Galaxy range of devices.

More from News Analysis

According to IDC, Samsung shipped 36 million smartphones in Q4 2011 (22.8 percent market share), up from 9.6 million units in the same period last year.

Samsung's share in the smartphone segment in Q4 2010 stood at 9.4 percent.

Apple, which is the numero uno player in the smartphone segment as per IDC, shipped 37 million smartphones in Q4 2011 and accounted for 23.5 per cent of the segment.

The new 10.1-inch Galaxy Note is positioned as a cross-between Galaxy S smartphone and Galaxy Tab tablet in terms of functionality and features. It also allows users to jot down notes on the product with a specially designed pen.

Galaxy Beam is a projector smartphone that allows users to display and share photos, videos and other content stored in the device onto any flat surfaces.

PTI