Nike unveils FuelBand SE with colour options and improved movement tracking

Nike has unveiled a new iteration of its FuelBand. The new version, titled the Nike+ FuelBand SE, looks almost the same as the original FuelBand. However, it comes with a host of colour options for the inside of the band. The colours include crimson, pink foil and vault. The outside of the band, however, will remain black.

The FuelBand SE has also received an upgrade to functionality. It has gotten some fine-tuning to how your Fuel is tracked. It can now better identify movements, rather than just detecting arbitrary flicks of the wrist. It now also supports Bluetooth 4.0 for low energy consumption, an improved design for flexibility and weather sealing, hourly reminders to move around and a double-tap shortcut on the home button that brings up the time.

The FuelBand SE has colour options

"We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels," said Stefan Olander, Nike's VP of Digital Sport. "The Nike+ Fuel Lab, along with new Nike+ FuelBand SE and Nike+ Apps significantly enhance our NikeFuel platform."

The FuelBand’s companion app on the iOS has been updated as well. It now features Fuel Curve, which shows a user’s hourly movements, with the minimum being five minutes per hour to achieve an hourly goal. Tracking for weekly goals has also been improved with an improved interface in landscape mode.

The Nike+ FuelBand SE will be available beginning November 6 in US, Canada, and the UK and France, Germany and Japan for the first time. It will be priced at $149, which roughly translates to Rs 9,200.