New study says Galaxy S III display better than iPhone 5

It's a little technical, but hey, we're betting Samsung will take it!

A new teardown of Apple and Samsung's flagship devices by IHS has said that technically, the display on the Samsung S III is superior to that of the iPhone 5, although the difference is unlikely to be noticed by the lay user.

According to the study, the Galaxy S3?s display is just 1.1mm thick and offers the full color gamut of the NTSC standard. The iPhone 5, on the other hand, has a display which measures in at 1.5 millimeters thick and offers only 72 percent of the standard color gamut.

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[caption id="attachment_477546" align="alignleft" width="380"] Head to head, who does better? AFP[/caption]

However the report notes that despite this fact, this does not mean that the iPhone display looks worse than that of the S III. It quoted an in-house analyst, Vinita Jakhanwal, as saying Apple chose features in the overall iPhone 5, as it has with other products, that are designed to yield profits and "deliver a superior customer experience, rather than of providing technology for technology's sake."

The new report is almost in direct contrast to a study conducted by Display Mate, which praised the iPhone 5 display in glowing terms saying,"It is very good and probably more accurate than any consumer display you own (including your HDTV), unless you have a new iPad."

Display Mate also did its own comparison with the Galaxy S III and were not impressed. "The Color Gamut is not only much larger than the Standard Color Gamut, which leads to distorted and exaggerated colors, but is quite lopsided... Samsung has not bothered to correct or calibrate their display colors to bring them into closer agreement with the Standard sRGB / Rec.709 Color Gamut", it said.

In fact, CNet quoted DisplayMate president Raymond Soneira as blasting the IHS study, saying that the color gamut test IHS conducted was based off of an old standard that has led to incorrect conclusions.

Despite this however,CNetnotesthat the findings are significant. "With consumers increasingly concerned with the minute details and specifications of their mobile devices, the results are a win for Samsung, and further illustrates the point that Apple no longer leads when it comes to adding the latest and greatest technology", says the report.