CES: Matchbox-sized USB HDD From Memorex

To meet consumer demand for higher capacity portable storage, Memorex brings a new look and greater capacity to its Mega TravelDrive USB 2.0 portable hard drive. With 12 GB of capacity in a sleek 2.6-inch design, the new Memorex Mega TravelDrive offers high capacity at an incredible value, compared to flash-based USB storage devices. The 12 GB Memorex Mega TravelDrive features a pivoting USB connector that easily plugs into your computer's USB port without requiring an extra power supply.

Sporting data transfer speeds of up to 7.9MB per second, the newest Mega TravelDrive delivers 12 GB of capacity based on 1-inch hard drive technology. At 2.6" long, 1.5" wide and only 0.5" thick, the 12 GB Mega is among the smallest portable USB hard drives available. Consumers can carry the equivalent of three full-length DVD-quality movies or 6,000 photos in a stylish device the size of a package of tic tac mints.

More from News Analysis

The 12 GB Mega features a sleek gun-metal finish, a cool blue LED light that flashes during data transfer, and a pivoting USB connector that offers a 90-degree range of movement to accommodate even the most tightly situated USB port. The device also comes with a protective, silicone sleeve.

The Memorex Mega TravelDrive line also includes 6 GB and 8 GB models in charcoal and black finish respectively.

Additionally, Memorex announces added capacity for its award-winning, flash-based Mini TravelDrive U3. The Memorex Mini TravelDrive is a U3 smart flash drive that hosts not only a user's data and files, but also software programs, personal preferences, passwords and settings — and the means for managing them — all in a highly secure and stylish device.

Users may download and add their favorite mobile applications onto their Mini, by accessing www.U3.com, where name-brand software titles, games and more are available.

The Memorex 12 GB Mega TravelDrive will be available at major consumer electronics retailers, office super stores and eMemorex.com next month, for a suggested retail price of $149.99.

The Memorex 4GB Mini TravelDrive U3 will be available at consumer electronics retailers nationwide this month for a suggested retail price of $99.99.