Asus to halt production of Windows RT tablets
Even while Asus is rumoured to be making the new Nexus 10 for Google, the Taiwanese company has confirmed that it will cease manufacturing Windows RT
Even while Asus is rumoured to be making the new Nexus 10 for Google, the Taiwanese company has confirmed that it will cease manufacturing Windows RT tablets. The Windows tablets that are struggling to sell anyway are now facing trouble with manufacturers pulling out of the project.
According to a report by The Wall Street Journal, Asus was not very impressed with the poor sales of Windows RT-based tablets. On the sidelines of the company’s post-earnings conference, Asustek Chief Jerry Shen said, "It's not only our opinion, the industry sentiment is also that Windows RT has not been successful.”
Asus RT tablets to go
He added that Asus will make Windows 8 devices only for Intel’s chips because the system has a backward compatibility. This compatibility has been a cause of concern for the manufacturer as far as Windows RT went. Shen said that Asus has already taken a writedown as far as its Windows RT tablets went in the second quarter of this year. He, however, declined to give a figure.
Microsoft had released the Microsoft RT running tablets in October, which met with a lukewarm response. The company even slashed prices for the Surface RT last month by a huge $150. This cut came in an effort to increase the tablet’s share in the market, a move that has not exactly met with a thunderous response.
More from News AnalysisAsus, meanwhile, seems to be warming up to Google in a big way. It has manufactured both iterations of the company’s successful Nexus 7 tablets and is rumoured to be taking up charge for the Internet giant’s larger Nexus 10 tablets.
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