CES 2014: T-Mobile CEO crashes AT&T party, thrown out

T-Mobile's CEO John Legere is taking his "bad boy" image and feud with AT&T to the next level: he crashed a party thrown by AT&T at the International CES gadget show in Las Vegas, and was thrown out after being discovered.[caption id="attachment_1328147" align="alignleft" width="380"] Legere's Twitter profile picture[/caption]The incident late Monday night occurred amid a recent escalation of the intense rivalry between the two companies. It was reported by CNET and confirmed by Legere on his Twitter feed. AT&T's party followed its conference for software developers the same day, and featured rap act Macklemore and Ryan Lewis. Legere claims to be a fan.

I wanna be free, I want to just live. @ATT preferred I didn’t do so in their party- @Macklemore catch you back in the #206 — John Legere (@JohnLegere) January 7, 2014

Especially when you’re kicking out the competition from your party right @ATT ?!? pic.twitter.com/U5HSGP21ak — John Legere (@JohnLegere) January 7, 2014

 Legere took the job as CEO of T-Mobile US Inc., the country's fourth-largest wireless carrier, in September 2012, and has made a point of breaking with the status quo of the wireless industry, both in terms of personal style and business models.Legere dresses flashily and swears at company presentations. He has branded T-Mobile the "Un-carrier" and eliminated traditional two-year service contracts.Since T-Mobile and AT&T use similar network technologies, Legere has launched initiatives aimed at luring iPhone users from AT&T to T-Mobile. In an apparent response, AT&T last week offered $200 to T-Mobile subscribers for switching to AT&T.AT&T representatives had no immediate comment on the incident.Associated Press