Flipkart Plus

Flipkart eyes stake in Hotstar: Is consumer data driving home-grown giant to bet on digital entertainment platform?

As such, Flipkart-Hotstar comes across more as a play right out of Amazon’s playbook i.e. use video as a pull into the core e-commerce business

Flipkart Plus launched: Similar to Amazon Prime, but without subscription fees

After Flipkart First, the platform is once again venturing into the subscription-based model.

Flipkart Plus loyalty program to take on Amazon Prime from 15 August: Report

The programme will include points that can be used for benefits like free or early delivery.