Cmos

Nikon launches a new entry-level D3400 with two new telephoto lenses

Nikon launched the newest entry-level DX-format DSLR, D3400. The latest camera comes equipped with Bluetooth for easy connectivity with smart devices to instantly share the images on social platforms.

70% of marketers in India failing to utilise real-time data: Survey

Fp Staff • .

Much of this data comes into the marketing department, with one in three marketers (37%) now managing real-time data as part of their role...

Building analytics strategy? Crucial aspects that CIOs should focus on

Fp Staff • .

In an exclusive interview with Firstpost, Kurt Schlegel, research VP, Gartner, talks about the customer-facing analytics and how organisations can make it a part of their business model. He recommends that CIOs must to work together with BI/Analytical leaders and CMOs to build a successful customer-facing analytics strategy.

Digital Business: Here are four key takeaways for CIOs

Fp Archives • .

Digital business demands a successful CIO/CMO partnership. Because digital business is all about the customer, the CIO and their technology management team cannot transform their business alone.

Over 50% of tech companies replaced their CMO in last 24 months

Fptechno • .

CMOs must own the digital disruption of buyer experience for their companies. Those CMOs able to rise to the challenge will be provided more resources and given more power. The unprepared will be replaced, says Gartner.

Indian CMOs looking to CIOs to accelerate their tech agenda

Fp Staff • .

Thirteen of the 20 banking CMOs acquire marketing technology solutions from the organisation's tech management department, but only three have a dedicated technology group within their own business unit or department.