Adculture
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Pepsi backs IPL: Is this a thumbs down for football?
Anant Rangaswami •The STAR bid and the Pepsi win together underline that, in the views of two critical stakeholders of sport, the broadcasters and the advertisers, cricket is still king for the foreseeable future.
Get set for more ads with politician-villains
Anant Rangaswami •Creative directors are obviously looking at what is popular in society - what concerns consumers, what their ambitions, fears and aspirations are.
Another Volkswagen #Fail: This time on Twitter
Anant Rangaswami •The tone and speed of the comments couldn't have made things easy. Many were calling the gizmo a vibrator, and the majority, at some stage, must have been women. And then someone lost it.
#Volkswagen's vibrator is a big fat #Fail
Anant Rangaswami •What on earth were Volkswagen and the agency thinking?
Media is the 'life in your day': Network 18 launches new ad
Anant Rangaswami •The premise of the ad is if everybody had a pack of red post-its and played a game where they slapped it on anyone they saw being impacted by a Network 18 property, the whole country would probably be tagged.
Reliance sells Vimal, the face of their company
Anant Rangaswami •To all those associated with building the brand that is Vimal, today will be a major blow, as Reliance sells not just another brand, but the brand that was, for two decades, the face of the monolith that was Reliance.
Beyond TRPs: Decoding the 'success' of Satyamev
Anant Rangaswami •Media professionals seem to be happy with the TRP deliveries - and happier with the non-TRP deliveries.
Benetton shocks its way to Grand Prix at Cannes
Anant Rangaswami •While the campaign, as is common in Benetton campaigns, shocked, the fact that it won the Grand Prix did not.
Ogilvy Mumbai named most effective agency globally
Anant Rangaswami •In addition to the fact that the only metal for India, so far, has been won by Ogilvy, the agency's Mumbai office has been named the most effective individual agency office globally by Effie Worldwide and Warc.
Tuborg Zero has a commercial, but no product
Anant Rangaswami •Alcohol companies create a product which shares the same logo as the alcohol brands they want to promote and, since they cannot, legally, promote the alcohol brand; it's the surrogates which are promoted.