Ogilvy Mumbai named most effective agency globally
In addition to the fact that the only metal for India, so far, has been won by Ogilvy, the agency's Mumbai office has been named the most effective individual agency office globally by Effie Worldwide and Warc.
On a day when the Indian performance at Cannes has been a dampener (India has won just one bronze in the results announced so far), it was a day to celebrate for Ogilvy & Mather India. In addition to the fact that the only metal for India, so far, has been won by Ogilvy, the agency's Mumbai office has been named the most effective individual agency office globally by Effie Worldwide and Warc, the global marketing intelligence service when they revealed the global results of the Effie Effectiveness Index at Cannes.
[caption id="attachment_348694" align="alignleft" width="380" caption="The Vodafone parrot. Screengrab from ibnlive"]
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McDonald's was the most effective brand, for the second year in a row, WPP Group as the most effective advertising holding company and Ogilvy & Mather as the most effective advertising agency network. Ogilvy & Mather (Mumbai) is the most effective individual agency office.
Commenting on the announcement, WPP CEO Sir Martin Sorrell told Firstpost, "We are proud of all the recognition - just like being awarded the first Cannes Lions last year for the Most Creative Holding Company. Ogilvy is a great agency and network! (Ogilvy) Mumbai is a great agency."
More from Business"This recognition makes us even more proud of the stuff we do. We've always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is avindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office's skill sets," Kawal Shoor, head of planning, Ogilvy Mumbai, said to Firstpost.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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