Nike's 2014 Brazil kit launched after body-scanning every player

Nike today unveiled the new Brazil National Team home kit at an event in Rio de Janeiro. The kit, which will be worn by the hosts next summer, combines performance innovation, cultural design cues and environmentally sustainable materials. For the first time in a national team kit, the socks - all feature fabric made from recycled plastic bottles. (100% recycled polyester in the shorts, 96% recycled polyester in the shirt and 78% in the socks). Each kit is made using an average of 18 recycled plastic bottles. Since 2010, Nike has diverted almost 2 billion bottles from landfills, enough to cover over 2800 full-sized football pitches.[caption id="attachment_1248875" align="alignleft" width="380"]Designers utilized three dimensional body scans of the entire Brazilian National Team to collect data on the form of today’s players.[/caption]Designers utilized three dimensional body scans of the entire Brazilian National Team to collect data on the form of today’s players and identify an updated fit, improving comfort and allowing the body to move more naturally within the kit. The Brazilian crest has also been updated. A gold colored metallic weave was added to the crest for a shimmering effect, and the 2014 crest is slightly larger. Behind the crest, on the inside of the jersey, is a printed slogan “Nascido para jogar futebol”- Brazilian Portuguese for “Born to Play Football”."To wear the 'amarelinha' is an honor for me and my teammates," says Brazil star Neymar. "Brasil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.”