Creating a Swachh Bharat, One Street at a Time

One man took Prime Minister Narendra Modi’s call for a Swachh Bharat to heart and put his money while everyone else was busy mouthing platitudes for the initiative. That man is Adar Poonawala, CEO of the Serum Institute of India, and he is at the forefront of the movement to clean up the country. Poonawala’s Clean City Initiative is quickly becoming a blueprint of how to keep a city clean.Launched initially in Pune, the initiative already covers 450 km of the city’s roads, and Mr Poonawala is confident that his trucks and machines will cover the rest of the city within a couple of years. But, as Mr Poonawala tells CNN News 18’s Arunodaya Mukharji in an interview, this is just the very beginning. He says the real success of this initiative will come when he is able to complete the waste to energy cycle, thereby ensuring no pollution and no landfills from urban waste.Watch the interview below to see how you too can do your part towards keeping your locality and country clean.This is a partnered post.