Who wants to work with Suhel Seth, who has a small one?

This year, Equus Red Cell, run by Seth’s brother Swapan, uses the same event and the same brochure, picking up where last year left off.

Anant Rangaswami|Jan 23, 2013, 11:40:21 IST

Last year, Suhel Seth’s consultancy firm Counselage released an ad in the official brochure of the Jaipur Literary Festival with the arresting headline, “Suhel Seth has a very small one.” (Read more here)[caption id="attachment_599028" align="alignleft" width="380"]

Last years ad. Image[/caption]The ad highlighted the fact that though Counselage was relatively unknown and had just a handful of clients, the smallness (and the quality) of the client list was a selling proposition.This year, Equus Red Cell, run by Seth’s brother Swapan, uses the same event and the same brochure, picking up where last year left off.“Just who the hell wants to work with that Suhel Seth?”, the ad asks.Suhel Seth ad by firstpost

The body copy answers the question. Some of the finest corporations in India and some tony international brands want work with Suhel Seth, the ad says.Last year, commenting on the ad, we had said, “Whether this ad gets him new clients and enquiries, is not easy to answer.”It’s still not easy to answer. What is easy to answer is that the ad will get noticed in Jaipur, and Suhel Seth, the man with the abundance of grey hair, will get noticed, too.

By Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.

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