Advertisement

Coca Cola to invest $2 bn in India

The company will spend the money over five years to expand its non-alcoholic, ready-to-drink market.

Advertisement
FP Archives|Dec 20, 2014, 05:11:00 IST

Coca-Cola Co, the world's largest soft-drink maker, will invest $2 billion in India in five years to 2017 to expand its non-alcoholic, ready-to-drink market - an amount equal to what it has spent in the past 18 years in the country.

[caption id="attachment_130857" align="alignleft" width="380" caption="Reuters"][/caption]

Coca-Cola India and its bottling partners plan to invest in consumer marketing and brand building, expansion of distribution and cold drink equipment placement and development of manufacturing capacity, it said in a statement.

Advertisement

Coca-Cola currently employs about 25,000 people in India, the world's second-fastest growing major economy, the statement said.

The company, which gets the majority of its sales from outside the United States, said last month that foreign exchange rates that boosted its profit in the third quarter would turn against the company in the fourth quarter as the US dollar strengthens.

fwireMore from Fwire

Reuters

Handpicked stories, in your inbox
Global stories. Indian perspective. Zero noise.
No Spam. Unsubscribe Any Time.
First Published:Nov 14, 2011, 21:54:22 IST
Advertisement
Advertisement
Advertisement
Advertisement
Up Next