Manufacturing sector activity rises in October on strong rise in new business order flows: PMI survey

New Delhi: The country's manufacturing sector activity improved in October, as firms scaled up production and employment levels amid a strong rise in new business order flows, a monthly survey said Thursday.The Nikkei India Manufacturing Purchasing Managers' Index strengthened from 52.2 in September to 53.1 in October as new orders and production increased at the quickest rate in four months.This is the 15th consecutive month that the manufacturing PMI remained above the 50-point mark. In PMI parlance, a print above 50 means expansion, while a score below that denotes contraction.[caption id="attachment_4236685" align="alignleft" width="380"]

Representational image. Reuters.[/caption]New orders increased at a sharp rate during October and panellists attributed this rise to successful advertising efforts, strengthening underlying demand and competitive price-setting. The rise in new order flows was the fastest since June."A combination of domestic and foreign orders fuelled the upturn in overall activity, although export orders displayed the slowest expansion since July, total new work rose at the sharpest pace since mid-year," said Pollyanna De Lima, Principal Economist at IHS Markit and author of the report.Manufacturers stepped up hiring in October to meet rising demand conditions; and job-creation during the month was the strongest since last December.Notwithstanding that Indian manufacturers were confident that output will be higher over the course of the next year and they increased their marketing activity and investment in research and development, the level of optimism was stymied by concerns towards future market conditions."Goods producers see challenges and uncertainties ahead, which in turn translated into the weakest degree of optimism seen in 20 months," Lima said.On the price front, there was upward inflationary pressure amid reports of higher prices for chemicals, energy and metals, average cost burdens increased and some manufacturers passed part of the additional cost burden on to their clients by hiking their charges."However, the rate of selling price inflation was mild, in the context of historical survey data," the survey noted.