Demonetisation impact: Automobile sales see biggest drop in 16 years in December

Automobile sales saw their biggest monthly fall in 16 years in December after Prime Minister Narendra Modi's ban on high-value banknotes sparked a severe cash shortage that dented demand for big-ticket items such as cars. Sales fell 18.66 percent in December to 1.2 million units, the biggest monthly drop since the same month in 2000, data from the Society of Indian Automobile Manufacturers showed on Wednesday.[caption id="attachment_1592145" align="alignleft" width="380"] AFP[/caption]Auto sales have seen an especially big drop in rural areas and regions where cash transactions are typically prevalent. Large two wheeler manufacturers have also seen a big impact due to their high exposure to rural markets, the data showed. Two-wheeler sales fell 22 percent in December from the previous month, one of the biggest falls on record, to 910,235 units, while domestic passenger car sales saw a 8.14 percent drop to 158,617 units.The data is in line with other indicators showing Modi's shock action - aimed at cracking down on tax dodgers and counterfeiters - has hit the economy hard.Earlier this month, a survey found Indian factory activity plunged into contraction in December.Further hitting demand were uncertainties about a new unified national tax rate India is gearing up to unveil later this year, while some consumers were likely also waiting to see whether the government would announce special incentives at its annual budget on Feb. 1.Abdul Majeed, partner at PriceWaterhouse, said automakers would face "a challenging quarter.""People tend to hold off on purchase of vehicles till uncertainty is resolved," he said.