Tata appoints JWT to create its global brand campaign

The mandate was one after a pitch process[/caption]

Tata has appointed JWT as the creative agency for a global brand campaign.The campaign will aim at presenting three core messaging corridors about the Tata brand, namely that 'Tata is global', 'Tata is trustworthy' and 'Tata is a good corporate citizen'. The mandate was won post a multi-agency pitch process.

Speaking about the development, Gustavo Martinez, Global President, JWT (and 2015 incoming Chairman and CEO) said, "This is an extraordinary time for the Tata brand and this is one of the great corporate stories that deserves to be better known and understood across the globe. We look forward to harnessing JWT's expertise to make sure that global markets recognize the extremely successful values-driven organization that the Tata brand represents."

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Added Dr. Mukund Rajan, brand custodian and member of the group executive council for Tata Sons Limited, said, "We are delighted to be entering into this partnership with JWT which has a proud history spanning 15 decades of creative success. As Tata continues its journey toward becoming one of the most admired corporate and employer brands in the world, we look forward to the support of the most credible and globally respected partners."

JWT's London, New York and Mumbai offices worked together to bag this pitch.