Wipro Launches Cloud-Based Strategic Retail Solutions

Wipro Technologies, the global IT services business of Wipro, has announced the launch of two strategic retail solutions, Digital Customer Experience Platform and Loss Prevention Platform.

Wipro's Digital Customer Experience Platform (DCxP) is a solution designed to enable retailers manage their online business in an integrated manner. It is an effort to integrate social media, community features and personalisation to provide an engaging customer experience. DCxP provides retailers the ability to ship to over 200 countries globally, thereby providing access to newer markets. As per company claims, DCxP also helps retailers cut ‘time to value’ by half with minimal capital spend and a pay-by-drink model.

Wipro's Loss Prevention (LP) Platform is a complete shrink management solution that provides retailers an integrated view across the entire shrink management lifecycle. The platform packs in an analytics suite that helps retailers prevent fraud by leveraging predictive modelling. LP Platform helps identify internal and external theft, and provides a comprehensive view from identification to resolution. This solution helps retailers accurately pin-point areas of shrink that were previously difficult to identify.

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"Consumer behaviour is changing with the emergence of social networks and expectations of a consistent, cross channel experience. Wipro's Digital Customer Experience and Loss Prevention platform provides an integrated toolset that enables retailers to leverage these trends. These solutions have been offered to enable our retail customers to improve their customer experience, operational efficiency and profitability," said Bhanu Murthy B M, Senior Vice President-Retail, CPG, Transportation & Government, Wipro Technologies.