Prime Focus Technologies, RSG Media Systems To Offer Content SCM Solution

Prime Focus Technologies (PFT), the technology arm of media and entertainment industry services major Prime Focus and the global leader in enterprise rights and royalty management solutions RSG Media Systems have engaged in a partnership agreement.

PFT’s CLEAR Hybrid Cloud enabled Media ERP platform can now be integrated with RSG Media’s RightsLogic Rights and Royalty Management solution to help content enterprises manage end-to-end their digital media supply chain spanning rights, operations and monetisation.

Ramki Sankaranarayanan, Founder, President and CEO, Prime Focus Technologies said, “With the ever expanding scale and complexity of content monetisation in the digital world, connecting programming rights with distribution operations is a strategic imperative for our clients. Hence I am pleased with the real leverage this partnership brings to the content supply chain”.

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PFT and RSG Media enjoy great synergies in integrating their solutions for media and entertainment companies, cable and broadcast networks and digital distribution (On Demand/OTT) players. Customers like Multichannel Video Programming Distributors, Multiple System Operators (MSOs), Content Owners, Content Distributors and IP Licensors wanting to transform their content operations by streamlining assets and workflows, and maximising monetisation can now resort to the combined solution power of PFT and RSG Media – “digital supply chain in a box”.

“This new partnership with PFT brings together the core competencies of RightsLogic and CLEAR, and guarantees seamless digitisation of the content supply chain as well as a high impact solution not currently offered on the market. We’re especially excited to see the reporting features of RightsLogic work their magic” added Mukesh Sehgal, CEO of RSG Media Systems.

The working relationship between the two media companies will provide clients with the most innovative and end-to-end content lifecycle management solutions.