Microsoft ups ante in cloud storage wars: Office 365 customers to get unlimited space

Microsoft has just intensified the cloud price war by offering unlimited storage to OneDrive business customers at no additional cost. In a bid to compete with Google, Apple and Amazon and protect its Office empire, the software giant in June this year announced massive price cuts for its OneDrive cloud storage service, and now this "unlimited space" tactic is expected to attract more business clients.

"Today, storage limits just became a thing of the past with Office 365," Julia White, general manager of Office 365 Technical Product Management, said in a blogpost. "OneDrive and OneDrive for Business will now offer unlimited storage-at no additional cost-to our Office 365 consumer and business customers."

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"With unlimited OneDrive storage coming to Office 365 subscribers across consumer, commercial and education plans you can get more done on the devices you love-the possibilities are, well, unlimited."

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The company has already begun rolling out unlimited storage to some Office 365 Home, Personal, and University subscribers, but the account upgrades will take a few months to complete.

Eager Office 365 subscribers can visit a Microsoft website to request that their accounts be among the first to gain the new features. Microsoft said it will begin upgrading business Office 365 accounts next year.

This is not the first time that Microsoft has come up with such aggressive strategy. However, the new announcement is all set to give some sleepless nights to its arch cloud rivals such as Google and Amazon. What would be their next moves...any guesses?