Airtel Partners With Infosys To Deliver DTH Interactivity

Bharti Airtel has entered into an innovation and technology partnership with Infosys Technologies to deliver superior customer experience to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV service. As part of its Digital Convergence Platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.

Airtel's digital TV technology in combination with Infosys' Digital Convergence Platform will bring digital lifestyle applications offering interactivity and personalisation into the living room. This will include interactive applications like widgets that can be invoked by the user to view relevant and customised information. For the first time in the country, TV viewers will now be able to access local city information through interactive applications such as iCity, enjoy hassle-free Internet-like experience on their televisions with iNet, and get live and personalised stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience. Customers will also have select websites packaged suitably for TV viewing, in an application called tPortal.

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S D Shibulal, chief operating officer, Infosys, said, "The technology platform that powers Airtel digital TV brings the potential that computers offer to our television sets. In addition to entertainment, it is now possible to experience interactive information services and engage in transactions using regular TVs. This technology also makes it possible to have a converged consumer experience across devices like televisions, computers, smart mobile phones and digital music players. The availability of these services in the Indian market marks a significant milestone - the transformation of the idiot box into a smart box."