Titan Raga celebrates the spontaneous spirit of a woman

Titan has launched a campaign to introduce a new line of women's watches - Raga Pearls. The commercial, conceptualised by Ogilvy & Mather Bangalore and directed by Shashanka Chaturvedi of Goodmorning Films, stars Bollywood actor and brand ambassador, Katrina Kaif as the Raga woman.

[caption id="attachment_1184701" align="alignleft" width="380"] The film opens to Katrina Kaif on a journey aboard a luxury train.[/caption]

The film opens to Katrina Kaif on a journey aboard a luxury train. As she makes her way to the dining car, she realises that all the seats are taken. Enchanted by her beauty, a Spanish traveller invites her to his table. When he attempts to make conversation, they realise that they don't speak the same language. A game begins between the two as they communicate using things around them, translating into their languages for each other. Between moments of playfulness and sensuality, they grow closer, letting the journey take them where it will.

Eventually, as the train grinds to a halt on a platform; he bids her adieu, with a tinge of sadness. For the first time in their journey together, she does not translate for him. As he nudges on, she replies that there is no such word as 'goodbye' in Hindi. He immediately understands; smiling and hopeful, he leaves. The film ends with Katrina reminiscing about her chance encounter on the train, caressing her watch as she recalls the most magical moments of her journey.

Joono Simon, Executive Creative Director, Ogilvy South, said, "Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga."

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Credits:

Client:Titan Watches

Brand:TitanRaga

CreativeAgency:Ogilvy & Mather, Bangalore

Executive Creative Director:Joono Simon

Senior Creative Director:Arkadyuti Basu

Copywriter:Reshma Tonse, Arkadyuti Basu

Account Planning:Sreenesh Bhat

Account Management:Tithi Ghosh, Sindhu Menon, Akshatha Poojari

Films:Rajib Baruah

Production House:Goodmorning Films

Director (of the film):Shashanka Chaturvedi

Director of Photography: Tetsuo Nagata

Producer:Robin D'Cruz

Music:Dhruv Ghanekar