The Hindu continues to target politicians
Here's the new commercial for The Hindu. A man is sitting in his drawing room at home and is shown behaving abominably with his mother, his servant, etc.
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Screengrab of the latest commercial[/caption]
His daughter is perplexed, and asks her mother what was wrong with her father. Mother, with a beatific smile, tells the daughter that it was nothing that one should worry about; it was just that her father was getting prepared for the Budget Session.
Watch the film here.
Almost a year ago, The Hindu had released a TVC on politicians - and the new one patently builds on that.
In the earlier TVC, a teacher talks to his students. "Today, we'll have a political discussion on the Rural Development Bill. Those on my left will speak in favour of the motion and those on my right will speak against it and I want proper parliamentary behaviour. So let's start," says the lecturer to a classroom full of students in a new television commercial for The Hindu.
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In the earlier TVC, students are scuffling with each other, chairs are thrown and broken, and papers are flung[/caption]
The first speaker rises and begins to speak. Before he can finish the first sentence, members of the team opposing his position descend on him - and there's pandemonium. Students are scuffling with each other, chairs are thrown and broken, papers are flung. The lecturer, meanwhile, says something, lost in the din of the shouting by the students. Those uninvolved in the fracas are busy recording the event on their camera phones. The din is muted, giving way to music. "Behave yourself, India. The youth are watching," says a slate.
Read our earlier article, titled "Hindu TV ad: Great message, but where's the connect?" here.
When this commercial was released, we had said that the TVC was indeed enjoyable, but we had wondered what it would do for the newspaper, except increase salience.
The same question with this new TVC. And the same answer.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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