Soho Square bags Bajaj Electricals' creative mandate

Consumer durables brand Bajaj Electricals Ltd has decided to partner with Soho Square, Mumbai for its creative business.

The agency will also be handling the communication for kitchen and domestic appliances.

[caption id="attachment_1222147" align="alignleft" width="380"] Beena Koshy, VP & Head, Bajaj Electricals Ltd[/caption]

Making the announcement, Beena Koshy, VP & Head - Advertising & Brand Development, Bajaj ElectricalsLtd, said, "After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients."

[caption id="attachment_1222153" align="alignleft" width="380"] Samrat Bedi, Office Head, Soho Square, Mumbai[/caption]

Samrat Bedi, Office Head, Soho Square, Mumbai, said, "This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj hasvery ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is indeedan honour for Soho Square Mumbai."

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[caption id="attachment_1222159" align="alignleft" width="380"] Shashank Lanjekar, Sr VP- Planning, Soho Square, Mumbai[/caption]

Shashank Lanjekar, Sr VP- Planning, Soho Square, Mumbai, added, "One of the things that really worked in our favour was the vision we shared for the brand. This resonated well with the Bajaj team."