Kyoorius concludes its first edition of FYIday

Kyoorius, the not-for-profit initiative by Transasia Fine Papers, successfully concluded the first leg of its latest initiative - Kyoorius FYIday in Mumbai and Delhi in partnership with D&AD and Storyboard.

[caption id="attachment_1266321" align="alignleft" width="380"] The first FYIday on Digital, lead by Laura Bambach was attended by 200 design and marketing professionals in both cities.[/caption]

The first FYIday on 'Digital', lead by Laura Jordan Bambach - President, D&AD and Creative Partner, Mr President, was attended by 200 design and marketing professionals in both cities. With digital as one of the trending topics for marketers in India, Laura's session was focused on how brand building can be undertaken through digital media campaigns.

Bambach threw light on the power of social media to help develop an emotional connection between a brand, its users and then fostering those relationships. Additionally, attendees witnessed the experimental and innovative use of technological advances with a deep understanding of changing customer behavior.

Speaking at the event Rekha Pamani - Gulati, COO - Dyworks, said, "The ability to have access and interact with industry leaders and peers beyond textbook theory is a great opportunity that Kyoorius has made possible. Here, the design fraternity is able to educate and be educated in an informal manner."

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Rajesh Kejriwal, Founder CEO, Kyoorius said, "We are overwhelmed with the response to the first edition of FYIday. Our goal is of holding 25 such sessions every year pan India to address pertinent issues and spur constant development through closer and more personalised interactions with subject matter experts, industry leaders, peers and agencies."

"I would like to take this opportunity to thank Rajesh Kejriwal and Tim Lindsay to extend this opportunity to me and offer a knowledge sharing platform for global cross pollination of ideas," added Bambach.