Karbonn unleashes a visual treat, riot of colours in new TVC

Karbonn Mobiles has released a new commercial for its Titanium smartphone series, the Titanium S9. The TVC had been conceptualised by Taproot India and produced by Asylum Films.

"This was a real challenging brief, as there have been many TVCs made to demonstrate colors for more than 20 odd years for many sorts of screens, we knew unless its visually dramatic no one is interested to see one more TVC on color phone, we knew if we fail it will be a complete blind spot. Our equal energy was put behind the track right which complimented the visuals and the energy of the TVC," said Santosh Padhi, Chief Creative Officer & Co-Founder Taproot India.

"For our latest flagship device, Karbonn Titanium S9, a cutting-edge device which redefines colors by offering 16 million color output palate. The messaging through the commercial has been communicated very beautifully and in an elegant way," said Shahin Devsare, Executive Director, Karbonn.

The campaign was launched during Karbonn Champions League and will continue to run for another 6 weeks on GEC and other channels. The TV campaign is supported by print, outdoor, activation and digital campaigns.

Razneesh Ghai, Director, Asylum, said, "This film required an innovative approach to bring out the idea which is all about 'colours'. Though it may look pretty simple but we really had a tough time shooting these blasts live on the sets in the limited time we had to deliver the film."

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