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Is front page advertising worth it?
A few weeks ago on Storyboard, we had pointed out the typos and formatting errors in a front page ad issued by beauty care brand Ponds. Now what was even more surprising was that it was only after we pointed out the errors, did people actually even notice the ad! Which led us to wonder - that a front page ad is prime real estate in a newspaper, it comes at a premium and is supposed to give you guaranteed 100% visibility. But is it effective anymore and how much should marketers & media planners view it? Pavni Mittal sets up a debate.
First Published:Jun 08, 2013, 20:55:18 IST
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IEA predicts major oil surplus in 2027 as Hormuz reopening sparks supply rebound
After the world’s biggest oil disruption triggered by the Iran war, the International Energy Agency expects global crude supplies to recover sharply, with output growth far outpacing demand and creating a potential 5 million barrels per day surplus in 2027.
2 min read
CNN-News18 Launches #CNNNews18OneLess, Inspiring India to Turn Small Actions into Big Environmental Impact
CNN-News18 launches World Environment Day campaign CNNNews18OneLess, urging simple daily actions to cut environmental impact, with special shows and pledges from viewers and anchors
2 min read
Sensex crashes over 1,000 points; Nifty tumbles 359 points in late sell-off
Late-session sell-off rattles Dalal Street as investors rush to book profits ahead of the weekend; oil, metal and banking stocks lead losses while IT remains resilient.
2 min read
Hindware wins case against Google, Delhi HC fines tech giant Rs 30 lakh for trademark infringement
Court rules Google's keyword advertising model cannot monetise a rival's trademark; says invisible search triggers amount to trademark use under law
3 min read
Best Ways to Get Exposure to Gold in India?
For most Indians, gold is more than just an investment; it is tradition, security, and a long‑term store of value. Until recently, building gold holdings usually meant buying jewellery, coins, bars, or using products like digital gold, Gold ETFs, and gold savings schemes.
4 min read
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