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GroupM wins big at Yahoo! Big Chair 2013

Into its fourth edition, the awards this year saw 426 entries from 61 agencies.

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FP Staff|Dec 21, 2014, 04:38:42 IST

Yahoo India announced the winners of Yahoo! Big Chair Awards 2013. Into its fourth edition,the awards ceremony was hosted in Mumbai on 18 December.

[caption id="attachment_1298287" align="alignleft" width="380"]Yahoo India announced the winners of Yahoo! Big Chair Awards 2013 Yahoo India announced the winners of Yahoo! Big Chair Awards 2013[/caption]

GroupM agencies won the highest number of awards. GroupM Interaction won the Gold for best use of technology for their 'Heineken Inner Voice' campaign. Maxus India won four awards including three Silvers and one Bronze. The Silvers were won in the following categories - Best content marketing award for the 'Mentos Riddle' campaign, best use of display for 'Mathrubhumi Printing and Publishing Co. Ltd' and best use of mobile advertising for the Tata Sky campaign. MEC Global took home one Bronze for the 'Colgate Mahakumbh Mela' activity.

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Speaking on the win, Tushar Vyas, Managing Partner-South Asia, GroupM Interaction, said, "We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204."

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Unny Radhakrishnan, Head of Digital, Maxus, added, "We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.

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First Published:Dec 19, 2013, 21:00:47 IST
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