Evolution guided by innovation: Samsonite’s new video is a must watch!

A good piece of luggage can make travel so much easier. In fact, it can positively influence our travel either for work or vacation. Samsonite understands this well, and the brand has been crafting the perfect pieces of luggage for the past 108 years. The secret to Samsonite’s success is out in the open – INNOVATION!Samsonite has innovated constantly since its inception, and the same has permeated into the way the brand advertises. Samsonite’s new campaign video captures its innovation-led evolution in an adventurous and action-packed manner. Trust us, this is the coolest three-minute video you’re going to see on the internet for a while.Which luggage did you love the most?Samsonite’s innovation-first attitude has garnered it a loyal customer base and industry accolades, since being founded by Jesse Shwayder in 1910. Back then travelling was both inconvenient and expensive; reserved for a few who had the means.When travelling became a more common affair, Samsonite produced sturdy and lightweight luggage to meet the need of every traveller and destination. Samsonite’s #InnovativelyYours approach has translated well with both critics as well as customers. The brand has won the prestigious Red Dot design awards five times in various categories and has been voted as the favourite luggage brand at Traveller’s Choice Awards for the past four years.Now, let’s take a quick look at all the amazing luggage bags featured in Samsonite’s 108 years of evolution video!The Samson Trunk – 1910sTravelling was a little rough back then but ‘The Samson Trunk’ ensured your belongings stayed safe and sound in this feather-like tank of a suitcase.Streamlite – 1940sThe ‘New Look’ trend started to replace the wartime utility fashion and Samsonite embraced it with open arms; keeping the utility aspect alive with this light weight suitcase.Saturn – 1960sThe 60s were all about the Rock 'n' Roll Lifestyle. To keep up with the demands of a fast-paced life, Samsonite produced an almost indestructible suitcase made of high impact polypropylene material.Silhouette – 1970s To compliment the smooth 70s, Samsonite produced the wheeled suitcase, Silhouette, which could be carried anywhere without any effort.Ziplite – 1990s90s was the time when information was being organised in web pages and luggage was being organised with a zipper. Samsonite’s Ziplite made it easy for people to access their belongings with the introduction of a zipper!Xylem – 2000Samsonite started off the 21^st century with a tough-as-nails aluminium suitcase, The Xylem, which encompassed style as well strength with aplomb!Cruisair – 2004Adding more spin to their line-up, Samsonite launched the spinner, Cruisair, with four wheels which made moving around with a suitcase effortless.Cosmolite – 20082008 was the year of the super suitcase called Cosmolite which borrowed the best qualities from its predecessors to become tougher, lighter and more practical. The Curv Technology used in the Cosmolite has won the Red Dot Design Award.Swarovski Crystals – 2008While Samsonite is well known for its lightweight and durability, they are also a force to be reckoned with when it comes to luxury.Polygon – 2018And finally, the last and the current best of the lot, Samsonite’s Polygon is the perfect suitcase made for the modern traveller. It’s tough, light as a feather, and easy to ‘move and stop’ with the Easy Brake System. What’s more, it’s beautiful to look at!In 108 years of its existence, Samsonite has used innovation as a compass to navigate its way into the need of their customers and has consistently exceeded expectations.Come be a part of Samsonite’s legacy! You could check out a few of our products here.This is a partnered post.