DDB Mudra ropes in Satyajeet Kadam and Shagun Seda as Creative Directors

DDB Mudra West appointed Satyajeet Kadam and Shagun Seda as Creative Directors, DDB Mudra Mumbai. The creative duo will be based out of Mumbai and will work under Sonal Dabral, Chairman & CCO, DDB Mudra Group.

Both Shagun and Satyajeet joined DDB Mudra West from TBWA.

[caption id="attachment_1013137" align="alignleft" width="380"] Satyajeet Kadam, Creative Director, DDB Mudra Mumbai[/caption]

On further strengthening the creative team with Satyajeet and Shagun, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, "I'm very excited about Shagun and Satyajeet joining the DDB Mudra family. A hugely talented team, they are both modern day storytellers with big brand experience and excellent work that transcends mediums. One looks forward to some path breaking work from this energetic and passionate team across all the important brands they will lead here."

[caption id="attachment_1013143" align="alignleft" width="380"] Shagun Seda, Creative Director, DDB Mudra Mumbai[/caption]

Rajiv Sabnis, President, DDB Mudra Group, West, said "Satya and Shagun, as a creative team, are keen to make a significant difference to the agency and the brands that they will be leading. They bring a certain zest and enthusiasm to the workplace that will be infectious. They are very talented and curious people, exactly what we were looking for in DDB Mudra. The DDB philosophy of "talent without tantrums" rings true when you meet these excitable Creative Directors. We welcome them on board and wish them success in the agency."

More from Brands

On joining DDB Mudra Mumbai, Kadam said, "I have learnt more about advertising from the people I've worked with, than the brands I've worked on. DDB Mudra gave me the opportunity to work closely with Sonal Dabral, who is an institution in himself. Together with him, my team and our set of brands, I look forward to a great innings at DDB Mudra."

Adding to this, Seda said, "After spending a little under a decade in TBWA, which has been my kindergarten, school and university in advertising, it was time to leave home, to try something new. It is difficult not to get attracted by the canvas, brands, work and culture of DDB Mudra. And most importantly, it is very difficult to not admire Sonal. I am really excited about the role I am undertaking at DDB Mudra and look forward to doing some great work here."