Club Mahindra revamps brand identity, releases new TVCs

Update:

Mahindra Holidays & Resorts India Ltd recently revealed a new identity for its flagship brand, Club Mahindra. It has just released three new TVCs which were conceptualised by Law & Kenneth, directed by Nikhil Advani and produced by MAD Studios.

Watch the Elephant Bathing TVC here.

Watch the Family Cricket TVC here.

Watch the Couple Kathakali TVC here.

Club Mahindra gets a new look

Mahindra Holidays & Resorts India has unveiled a new brand identity for its flagship brand Club Mahindra. It is inspired by the thought 'make every moment magical' and aims to encourage customers by creating lasting experiences.

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[caption id="attachment_1188887" align="alignleft" width="380"] Mahindra Holidays & Resorts India has unveiled a new brand identity for its flagship brand Club Mahindra.[/caption]

Club Mahindra's new brand identity, inspired by 'colours of holidays', features a symbol made up of four hearts coming together in vibrant shades of blue, yellow, orange and green. These hearts symbolise families and friends coming together.

"When we launched Club Mahindra in 1996, the concept of vacation ownership was not only viewed with skepticism but was also relatively nascent in India. However, over the past two decades, Club Mahindra has done much to change that perception with its world-class properties and unique holiday experiences. The fact that we are India's leading vacation ownership company with over 1,60,000 members, is a clear validation of its success and this fresh new brand identity reflects its renewed focus on delivering the best vacations to its members across the country," said Anand Mahindra, Chairman, Mahindra Group.

"Club Mahindra has defined the vacation ownership category in India by continuously setting new standards. The 8^th largest vacation ownership company in the world, Club Mahindra is evolving as the Indian consumer seeks newer holiday experiences. Hence, we are opening new resorts, have introduced a new online booking system and we have also introduced new experiences for families at our resorts. Our change of brand identity goes much deeper than just the change of symbol. The thought behind the logo change inspires us to deliver magical moments to our Members and encourages those who aren't already with us to have another look at what we offer," said Rajiv Sawhney, Managing Director & CEO, Mahindra Holidays & Resorts India.