Burson-Marsteller celebrates 60 years by launching new positioning

Global public relations and communications firm Burson-Marsteller, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of 'Burson-Marsteller, Being More'.

'Burson-Marsteller, Being More' is an expression of the firm's ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

[caption id="attachment_1170879" align="alignleft" width="380"] Burson-Marsteller today announced the launch of a new global positioning under the title of 'Burson-Marsteller, Being More'.[/caption]

To support the new positioning, Burson-Marsteller announced the launch of a new website. Watch the video presentation for more details.

Around the world, companies, organizations and individuals are pressed every day to succeed at 'Being More' in highly demanding environments. 'Burson-Marsteller, Being More' is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications.

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"Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment," said Burson-Marsteller's Worldwide Chair and CEO Don Baer. "Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world."

Baer continued: "For us, this is about being more focused on integrating a wide array of communications, marketing and reputation-building activities. It is about being more focused on creativity, on strategic thinking, on evidence-based communications and on more digital and social outreach."

"Being More is part of the Burson-Marsteller DNA," said Harold Burson, Founding Chairman of the firm. "While 'Being More' has just recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future."

"Genesis Burson-Marsteller in India, is realising the global vision of 'Being More' by focusing on integrated communication to deliver real measureable impact to clients. At Genesis Burson-Marsteller, 'Being More' is a promise to provide clients with strategic counsel, ideas and results across the spectrum of public relations, public affairs, corporate responsibility, digital, content and crisis communications services, thereby addressing the need companies have today for an integrated communication campaign for different audiences," said Prema Sagar, Principal and Founder, Genesis Burson-Marsteller.

In support of the new 'Burson-Marsteller, Being More' positioning, the firm is rolling out a series of new initiatives over the next several months, including:

1) The Burson-Marsteller conversations: A global thought leadership series of gatherings that will bring together many of the best minds in business, public policy and media to address important issues facing the world and their clients.

2) 'Burson-Marsteller, Being More' global employee training: This new training program is designed to ensure that Burson-Marsteller teams around the world learn the essential skills necessary to be more in today's communications sector, including being more creative, savvy about digital and social media and growth-focused.The firm has appointed a Managing Director of Global Talent Development to drive this global initiative.

3) Worldwide strategic leadership team: The firm is creating a worldwide strategic leadership team to bring top strategic and creative leaders from different fields and regions to advise Burson-Marsteller's clients. The firm announced the first member of this team is Jennifer Maguire Isham, a former President of the Tribeca Film Festival in New York City. Isham previously worked for CNN as Senior Vice President of Programming. Other members of the team will be announced in coming months.